Your brand guidelines should be the building blocks upon which our freelancer network can review and build content. Next to your personas and brand description, this will be the guiding light the writers need to understand your brand before beginning any piece of work.
If you have brand guidelines in place, be sure to include whatever you can in your brand profile. Things like:
- Brand Story
- Style Guides (examples Here)
- Brand Description and Mission Statement
- Brand Voice (examples Here)
Each equally important in addressing to your talent so they have the maximum resources needed to execute.
If you don't yet have brand guidelines in place, this will be a crucial part of not only the content you're aiming to create, but the foundation of your organization as a whole.
Should you be feeling a bit stuck and not sure where to go for insight, check out the different articles from our ClearVoice blog below on the different aspects to creating a quality brand.
Always feel free to reach out with questions at firstname.lastname@example.org - we'd be happy to help!