Interested in getting your foot in the door and kick starting your freelancing career? That’s great! You’ve come to the right place.
Full disclosure, work from clientele won’t simply fall into your lap. There are a number of things that you’ll need to do prior to landing that first long-term client. People want to know that they can put high trust in you as a direct branch of their brand. Here are a few things you can do to start adding credibility for yourself as a freelancer.
1. Get Published
Getting published is an extremely effective way to prove credibility and establish yourself as a trusted freelancer. Showcasing your ability to write successfully for clientele is, by and large, one of the fastest ways to gain even more work. However, if you’re brand new to the scene, it is clear how this can be somewhat difficult.
To help with this, consider offering up pitches and guest posts to potential clients. Even if it’s free. While monetary value isn’t tangible up front, you can rest assured that you’ll inherit the long-term benefit later. By guest posting and pitching, you are already developing relationships with clientele, who likely will need content in the future. You are starting the conversation as someone who is timely, proactive, and eager to make a name for yourself.
2. Start a Blog. Write Everyday.
Pair your CV with an established blog that illustrates your knowledge in content and writing. Clients have the ability to review active portfolios by browsing the Talent Network, so it will be important to have something of substance to stand out. Especially if your publications are limited. Work to refine a quality CV that any client will have a hard time passing up on.
3. Establish a Niche
Along with the work you’d like to receive, it will be crucial to establish a line of work that you’re qualified to receive as well. Your competition will have proof of work in their portfolios through content examples, so it’s just as important for you to do the same.
4. Offer a Unique Skill Set
There are unlimited ways to offer a point of difference relative to your competition. Clients are always looking for ‘extras’ that freelancers can compliment if need be. Things like online content courses, content marketing certifications, and previous work experience all are relative in aligning with your perfect project.
5. Refine a Professional CV
Once you’ve been able to complete the above, work to refine a professional looking CV that outlines everything you’ve done and are now ready to do. With the right amount of effort up front, your ideal career in freelancing can become a reality!