Brand Profile - How to Find it and How it Works

• Find the brand profile attached to each assignment and under the "Manage" section in the left-hand rail.
• Review the brand profile thoroughly before starting the content creation process.
• Use the brand profile as a reference when editing assignments, ensuring consistency with the customer's brand and editorial style and preferences.
• The Content Project Manager (CPM) is your primary point of contact for questions related to the brand profile and content creation.
• Communicate recurring customer requests or feedback to the CPM in Slack so they can update the brand profile accordingly.

Using the Brand Profile Effectively

The brand profile is divided into two sections — branding and editorial — each critical for content production:

• Brand Guidelines: This section includes an overview of the company, its mission, values, and taglines, as well as product descriptions, voice and tone, and target audience.
• Editorial Guidelines: These detail stylistic preferences, punctuation norms, link formatting, and sourcing requirements to ensure content adheres to high-quality standards.
• Attachments (if applicable): May include visual elements, past content samples, or extended guidelines to provide a fuller understanding of the brand in action.

Updating the Brand Profile 

Regular updates to the brand profile are crucial to keep it current and effective. Updates should be initiated when customer feedback introduces new elements or when there are significant changes in content strategy.

Procedure for Updates

1. Identifying Changes: Note any new feedback that introduces elements not currently captured in the brand profile.
2. Communicating Updates: Report these changes to your ClearVoice CPM, who will ensure the brand profile is updated accordingly.
3. Implementing Updates: The CPM will integrate new information into the brand profile and communicate with the producer upon completion.
4. Notifying Team Members: Ensure all relevant team members are informed of updates to maintain consistency in content production.

Brand Profile at Work

A well-maintained brand profile is not just a document — it’s an essential tool that ensures every piece of content resonates with the intended audience and upholds the brand’s standards. Here’s how to apply it effectively:

1. Start Strong: Begin by thoroughly reviewing the brand profile along with any provided examples. This helps you fully grasp the brand's identity from the get-go.
2. Ask Questions: If anything in the profile is unclear, don’t hesitate to clarify. This ensures you understand the nuances of the brand, which is essential for creating accurate content.
3. Regular Reviews: As you create and/or edit content, continuously review it against the brand profile to ensure adherence to brand standards. This constant alignment prevents deviations and maintains quality.

By integrating these practices into the content creation process, ClearVoice streamlines production reduces the need for revisions and enhances the effectiveness of the content delivered.