Ideation Success Checklist
- Revisit the brand profile to refresh yourself on the audience.
- Step away from your computer for at least 15 minutes.
- If available, revisit past ideas that your client loved. Is there a way to expand on or build off of any of those?
- Browse competitor website blogs.
- Visit forums the audience might frequent (ie. Reddit, industry forums, etc).
- Type in the client's general industry in Google. Review the first 5+ pages of search results.
- Search on Answer the Public
- Browse keywords from the website (or starting from a topic) on Google Keyword Planner.