Ideation Success Checklist

  • Revisit the brand profile to refresh yourself on the target audience's preferences and needs.
  • Step away from your computer (and phone) for at least 15 minutes.
  • If available, revisit past ideas that your client loved.  Is there a way to expand on or build off of any of those?
  • Browse competitor website blogs to gain insights on their strategy.
  • Visit forums the audience might frequent (ie. Reddit, industry forums, etc).
  • Type in the client's general industry in Google.  Review the first 5+ pages of search results.
  • Search on Answer the Public.
  • Browse keywords from the website (or starting from a topic) on Google Keyword Planner.