The Art of the Brief

Producer Brief Checklist: 

• Did you duplicate the correct assignment template?
• Is the content type correct?
• Have you selected the correct campaign for the assignment?
• Is the content level correct?
• Is the word count correct?
• Did you add a writer?
• Did you add a due date?
• Did you add a price?
• Have you added a working title in the Assignment Name field?
• Did you include an overall goal or main takeaway for the piece?
• Did you add a project summary (if applicable)?
• If the client provided an outline, did you copy/paste it into the outline section with a note to the writer that it should be followed exactly as is?
• If the client didn’t provide an outline, have you researched the topic and crafted an outline with H2s and H3s and guidance on direction for each section?
• Did you include a CTA that makes sense for the topic, the goal of the piece, and the target audience (if applicable)?
• Did you add one or two internal links from the client’s website that the writer should incorporate into the finished product?
• Did you add at least two relevant and up-to-date (within the past three years) reference links to help the writer get started?
• If an SEO add-on exists, have you sourced keywords and internal links?
• Did you review the brief carefully before dispatching?